KAFFEINE / Arts & Culture, Public Relations, Retail & Property , Travel & Tourism

Kallaway Spearheads Call on Government to Support High Street Businesses.

19 May 2020

Kallaway is helping Britain’s retail, hospitality and leisure industries galvanise public, industry and cross political party support, to lobby parliament to provide greater assistance to these important sectors at a critical time.   

Called #RaiseTheBar, the campaign calls on government to increase the business rates threshold for the Retail, Hospitality and Leisure Grant from £51,000 to £150,000 to allow almost 55,000 more businesses access to the grant and a better chance of survival. The problem is particularly acute as most businesses will need to have secured financial aid in order to pay their next quarterly rent on 24 June.

Matthew Sims, CEO, Croydon BID and Andrew Taylor, Managing Director of the Cocktail Pub Company co-founded #RaisetheBar, and started to recruit high profile organisations including the UK Hospitality and the Greater London Authority to back their initiative. They then asked Kallaway to turn the collective support into a campaign and drive it forward towards a positive outcome.  

We acted quickly to put in place the campaign strategy, messaging and a clear ask to government. Major features in the Telegraph, Times and Standard raised awareness of the campaign in the national media, while a parliamentary lobbying programme briefed Ministers and MPs. We supported #RaiseTheBar businesses to lobby their local MPs emphasising the dramatic economic impact likely to happen in their constituency if more businesses cannot access the grant.   

The campaign has resulted in 10,000 people signing a petition to government, The Mayor of London writing to the Chancellor, and a cross section of MPs from all sides backing #RaisetheBar:   

  • 86 Tory MPs (almost a third of those elected) have written to the Chancellor calling on the rateable value to be increased 
  • Dominic Raab has raised the issue with the Treasury 
  • Anneliese Dodds, the Shadow Chancellor has questioned the Chancellor to respond
  • Ed Miliband, Shadow Business Secretary has asked Alok Sharma, the Business Secretary, to act. 

With just over six weeks to go until the 24 June rent payment falls, the pressure is now on for government to put forward a solution that avoids this date being the one which forces thousands of retail, hospitality and leisure businesses to the wall.   

Mathew Sims, co-founder of the #RaiseTheBar campaign, said: “In bringing Kallaway on board to direct the campaign we were able to professionally structure our message and allow the #RaiseTheBar campaign to reach millions of people from across the UK at a crucial time. In gaining traction with thousands of businesses, Kallaway supported our need to harness the power of our community in calling for urgent change. As a result and through the direct support of Kallaway, the Government is listening.”