• british Museum Concert
  • Barclays_I&I
  • Girls with masks
  • 1st

    OPEN AIR CONCERT AT THE BRITISH MUSEUM
  • 1st

    NATIONAL THEATRE SUNDAY OPENING
  • 28000

    EXTRA VISITORS TO THE NATIONAL GALLERY

Barclays Invest and Inspire

Barclays asked Kallaway to bring its values - Leading, Original, Enabling and Visionary - to life. Our ambitious idea was Invest and Inspire, a £3m project over two years that became one of the most impactful arts sponsorships in the UK. We identified four world-class partner institutions that wanted to test the viability of late night and Sunday opening, but did not have the budget to do so. We secured media partnerships for each – Evening Standard & National Theatre, Classic FM & the British Museum, Independent & the National Gallery; and the Daily Mail & Tate Britain – and special events were created. We involved Barclays staff through discounted tickets, exclusive events, a magazine, and a roadshow that brought elements of the programme to branches around the country. Invest and Inspire made the arts more accessible and had a lasting impact: high numbers of visitors proved the viability of extended opening and Thursday Lates are now a regular fixture for museums across the UK.


INTERESTED IN WHAT WE CAN DO FOR YOU?

Please call 020 7221 7883 or Get In Touch

  • "Partnerships such as this offer exceptional opportunities for businesses to achieve far-reaching business objectives, to promote artistic excellence and innovation and to collaborate effectively in improving access to the arts for all."

    Baroness Blackstone

    Former Minister for the Arts
VIEW ENDORSEMENTS

RELATED SUCCESS STORIES

  • Chelsea M&G Flower Dress05

    M&G Investments

    A four-year campaign amplifying M&G’s sponsorship of the RHS Chelsea Flower Show

  • IMG_7881

    The Crown Estate - Thrive

    Driving footfall to retailers while helping people into healthier living

  • Colliers_Thumb

    Colliers Green Focus

    Teaching sense of place through photography

  • BNFgirl

    Barclays New Futures

    Citizenship in action