Barclays New Futures
Barclays wanted to set up a national scheme to encourage young people to be active in their local communities. Barclays New Futures, a CSR sponsorship developed by Kallaway in partnership with Barclays, the Department for Education, Ofsted and Community Service Volunteers, became the UK’s largest citizenship programme and ran for ten years. Young people led activities ranging from anti-bullying and local radio to anti-smoking campaigns and support for the elderly. The inspiring scheme was featured in 3,769 pieces of coverage, and more than half a million people including 10,000 students directly benefited from the scheme, with 800 schools receiving awards at the annual Barclays New Futures Conferences. Barclays New Futures also had an educational legacy: it was used by the Government as a template for the teaching of Citizenship in the National Curriculum.
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