• _L1_8984
  • 395

    STORIES
  • 217%

    INCREASE IN REACH
  • 20%

    INCREASE IN WEB TRAFFIC
  • 120%

    INCREASE IN FOLLOWERS ON SOCIAL MEDIA

M&G Investments

To increase the awareness of the sixth year of M&G Investments’ title sponsorship of the RHS Chelsea Flower Show, we engaged with lifestyle press, bloggers, and Instagrammers to take the story beyond the gardening pages. We devised and managed two high impact photo opportunities; commissioning Larry Walsh Floral Design create a dress made from 1,200 real flowers to "pre-launch" the show and working with a trio of synchronised swimmers to make a splash in news pages around the world. We worked closely with Jo Thompson, the designer of The M&G Garden 2015 - The Retreat. Her blog and video diary of the build-up to RHS Chelsea on the MandGChelsea microsite provided exclusive behind-the-scenes content. Our PR campaign helped to deliver record coverage for an M&G Garden at Chelsea, generating over 395 stories (ranging from the front page of The Times though to Vogue Magazine, extensive broadcast and international features) providing a combined potential reach of more than 2.23bn. We broke new ground on digital, with shareable social content which contributed to a 20% increase in web traffic to the M&G Garden microsite with spikes relating to our campaign framework, 40% more followers on twitter and 120% more followers on Instagram − all of which helped M&G’s sponsorship further bloom.

INTERESTED IN WHAT WE CAN DO FOR YOU?

Please call 020 7221 7883 or Get In Touch

  • “Kallaway’s creative campaign significantly amplified our sponsorship of the RHS Chelsea Flower Show in new and effective ways.”

    Richard Miles

    Director of Corporate Communications, M&G Group
VIEW ENDORSEMENTS

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