Donning panama hats and floral print is a highlight of the Kallaway year as we amplify M&G Investments title sponsorship of the RHS Chelsea Flower Show – something weve done for the past four years.
This year M&Gs garden designer James Basson created a garden based on an abandoned Maltese quarry. We used our experience to bring his creation and M&G’s messages to life across the press from the Financial Times and Telegraph, to Country Life and House & Garden. M&G brand cut-through was further enhanced by our picture story campaign that was featured in most of the national broadsheets and online.
On press day, BBC Breakfast broadcast live from the M&G Garden and the Duchess of Cambridge, Dame Judi Dench and Paul Smith popped in to visit.
The M&G Garden won the Shows most prestigious award – Best Show Garden. Our client said: I am certain that, given the complexity of the story to this garden, the high quality of the coverage in the media this year has played a big part in Jamess win. Well done Kallaway.
A great week.
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