What Do We Mean by a Culture-Driven World?
Most people think brands shape culture. Increasingly, the opposite is true. Culture shapes brands. Culture influences what we aspire to, who we trust, where we spend our time and what we choose to buy. Brands no longer exist outside culture; they compete within it. The ones that understand this become relevant. The ones that don’t become easier […]
Giraffes Help Croydon’s London Borough of Culture Stand Tall
30 giraffes decorated by local artists generate public engagement as part of Croydon’s London Borough of Culture celebrations
Straight White Male: Turning outrage into debate around public art
Managing a public art campaign that explores topical issues from menstruation to masculinity across the nation’s high street and bus stops.
Kallaway Wins Dreamachine London Media Campaign
Kallaway has been appointed to deliver London media planning and buying for Dreamachine
Sophie Ellis-Bextor and leading cultural figures support RAD new Portrait Competition
How we launched the Royal Academy of Dance’s new portrait competition which celebrates the opening of their new global headquarters next year.
How to harness the power of morning TV to increase sales and create new press opportunities
How we used the power of broadcast media to increase product sales for our client in the busy Christmas period.
Integrated Campaign Helps Autumn Affordable Art Fair Exceed Targets
Our influencer and press campaign increased bookings and footfall helping the Fair beat its targets by 14%
ART FOR YOUR HOME CAMPAIGN HELPS AFFORDABLE ART FAIR’S FIRST PHYSICAL FAIR SUCCESS
By harnessing the public’s desire for home decoration and live art we help ensure the success of the Affordable Art Fair’s first physical fair since the Pandemic.
SECURING BIG TV TO LAUNCH THE ART OF BANKSY
By securing major TV coverage we delivered mass audience engagement for the world’s largest touring collection of authentic Banksy artworks…
ROYAL ACADEMY’S SILVER SWANS TAKE FLIGHT TO AID OLDER PEOPLE DURING LOCKDOWN
Kallaway launched online ballet classes for over-55s to get toes tapping across the nation