Billboard Art & Why We Should Trust Strangers
Most billboards sell you something. This one asks you to trust a stranger. A strange move in cultural place making? Not so. At our client Paddington Square, artist Harold Offeh has just unveiled a work the size of a house with the line running across it, ‘Trustful Strangers Induce Fearless Walks‘. This phrase wasn’t written […]
What Do We Mean by a Culture-Driven World?
Most people think brands shape culture. Increasingly, the opposite is true. Culture shapes brands. Culture influences what we aspire to, who we trust, where we spend our time and what we choose to buy. Brands no longer exist outside culture; they compete within it. The ones that understand this become relevant. The ones that don’t become easier […]
Giraffes Help Croydon’s London Borough of Culture Stand Tall
30 giraffes decorated by local artists generate public engagement as part of Croydon’s London Borough of Culture celebrations
SEEDS SIGN UP SPROUT CROYDON’S BID TO BECOME BRITAIN’S GREENEST BOROUGH
The ambitious initiative aims to support residents and inspire the community.
The Power of Place Brand in the Covid Economy
THE POWER OF PHOTOGRAPHY FOR PLACEMAKING
How we think developers can capitalise on the Instagram explosion for community placemaking and destination building
KIDS GET SNAP HAPPY IN NEW CROYDON PLACEMAKING INITIATIVE
Kallaway helped children in Croydon see their hometown in a new light in a photography-focused placemaking competition that we created for The Whitgift Foundation.
Time to Prioritise Joy Over Footfall Dwell and Spend
High streets and retail destinations are bleeding out. An over-reliance on the metric for visitor Footfall, Dwell and Spend (FDS) as the go-to success indicator for destinations is contributing to the malaise. Instead, destinations should be making visitor ‘joy’ the go-to success metric.
PROMOTING RETAIL SUCCESS IN LONDON BRIDGE
Kallaway was commissioned to produce the first ever Retail Strategy for the iconic London Bridge.
LONDON BRIDGE BUYS KALLAWAY FOR RETAIL STRATEGY
Team London Bridge, the Business Improvement District, (BID) representing over 400 businesses in the Londons Tower Bridge area, has appointed Kallaway and Emotional Logic to develop the areas first retail strategy, following a competitive pitch. The area has developed significantly over a 15-year period with major developments such as London Bridge City, Shard Quarter including […]