Billboard Art & Why We Should Trust Strangers

Trustful-Strangers-Induce-Fearless-Walks-artwork at Paddington Square.

Most billboards sell you something. This one asks you to trust a stranger. A strange move in cultural place making? Not so. At our client Paddington Square, artist Harold Offeh has just unveiled a work the size of a house with the line running across it, ‘Trustful Strangers Induce Fearless Walks‘. This phrase wasn’t written […]

What Do We Mean by a Culture-Driven World? 

Most people think brands shape culture. Increasingly, the opposite is true. Culture shapes brands.  Culture influences what we aspire to, who we trust, where we spend our time and what we choose to buy.  Brands no longer exist outside culture; they compete within it. The ones that understand this become relevant. The ones that don’t become easier […]

Top tips to achieve the perfect placemaking event

Hundreds of South West London families chose to mark Mother’s Day at a Battersea Power Station event that was amplified on social media, helping Battersea messages to reach an additional 500,000 people online.