To amplify the launch of The Historic Dockyard Chatham’s new Command of the Oceans galleries, Kallaway teamed up with some of London’s best Instagram photographers to broaden the reach of the brand’s story through the lens of young cultural influencers. We invited six high profile Instagramers who specialise in architectural, heritage and culture photography and let them loose at the most complete ‘Age of Sail’ dockyard in the world.
The content provided a fresh perspective on this striking site and reached over 400,000 young Instagram followers, generating more than 10,000 likes!
The tour was also covered over Periscope – the journey was broadcast to over 45,000 people globally. We also captured the attention of the younger generations via Snapchat – where the story was viewed by just over 2,000,000 users.
Check out the team’s group selfie at the end of an enriching day. Hashtag, no filter.
Had so much fun exploring the Historic Dockyard in Chatham with this group. The #COTO exhibition is a must see! pic.twitter.com/2B8Oljbadg
orion (@OrionHombre) May 28, 2016
@whatinasees
A photo posted by Ron Timehin (@rontimehin) on May 31, 2016 at 10:45am PDT
Submarine vibes.. w/ @rontimehin
A photo posted by Ope O (@greatarsenal) on May 28, 2016 at 4:15am PDT
Along the quarter mile long ropery.. w/ @elice_f
A photo posted by Ope O (@greatarsenal) on May 28, 2016 at 11:32am PDT
