Team Kallaway won the Arts & Cultural Sponsorship category at the UK Sponsorship Awards for the Baileys Women’s Prize for Fiction. Our campaign was also shortlisted in the PR and Women’s Categories of the Awards.
The Judges said: In the final year of this impressive partnership, the Baileys Womens Prize for Fiction boosted its reach and profile to deliver outstanding results for its sponsor and for writing by women in 2017. A sustained media campaign was underpinned by extensive digital activity, leading to an increase in return for the sponsor and the Prize.
Its been a pleasure to work with the team at Womens Prize for Fiction and at Baileys and we look forward to continuing our association with the Prize.
Great work everyone!
