Kallaway has been appointed to deliver London media planning and buying for Dreamachine, the new immersive experience that stops and makes you think about what it means to be alive (www.dreamachine.world).
Dreamachine, from Collective Act, in collaboration with Turner Prize-winning artists Assemble, Grammy and Mercury nominated composer Jon Hopkins, and a team of leading technologists, scientists and philosophers is part of the UNBOXED Festival taking place across the UK from May to September.
Working alongside arts marketing agency The Cogency, Kallaway will be delivering a comprehensive media plan across London and the South East to build awareness and anticipation ahead of Dreamachine opening in London in May.
This win follows Kallaway’s wider success for immersive experiences, most recently looking after certain aspects of the media planning and buying for Doctor Who: Time Fracture and The Great Gatsby. Kallaway also successfully launched Jeff Wayne’s War of the Worlds Immersive Experience into the London market. This was the first time a destination had been created specifically to blend live action theatre, augmented reality, cinema and other multi-sensory affects including volumetric holograms to bring a story and attraction to life.
Will Kallaway, Managing Director, Kallaway says: “Immersive experiences enable attractions to tell stories in a new way often to smaller groups of people in more intimate settings. We’re very well practiced in delivering the communications campaigns these experiences need to secure the high consistent awareness from their target customers for commercial success. Our integrated campaigns blend paid and earned media channels for measurable impact on the client’s brand and business. Importantly, we can also bring our expertise of the travel, culture and tourism sectors to bear for fully informed and highly effective client solutions.”
Interested in finding out what we can do for you?
Contact Katie Blake, Client and Commercial Director: Katie.blake@kallaway.com
