NEW RECOVERY SESSIONS TO HELP DESTINATION BRANDS ADAPT AND THRIVE
13 July 2020
To help destination brands thrive in a very difficult trading environment, we have created the Recovery Sessions: a series of online events with leading experts from different fields to provide fresh thinking and a forum for ideas. The first three are:
- 17 July, 12pm: Footfall and consumer behaviour trends: latest insights and forecasts
- 21 July, 11am: The power of place branding in the Covid economy
- 29 July 12pm: China consumer insights: Advice for UK brands and destinations
Details of speakers and sessions:
Footfall and consumer behaviour trends: Insights and forecasts
Friday 17 July, 12 noon
Diane Wehrle, Marketing and Insights Director, Springboard and Annett Pecher, Director, Emotional Logic will highlight the major footfall and consumer behaviour trends since lockdown lifted and what destinations should do now to adapt for the future. Springboard and Emotional Logic are two of the UK’s leading retail and destination consultancies specialising in footfall and consumer behaviours. The insights provided will help destinations maximise the important summer months.
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The power of place branding in the Covid economy
Tuesday 21 July, 11am
Roger Pride, the man who repositioned Salisbury after the Novichok attack and has developed brand strategies for some of the UK’s most successful cities including Belfast, Birmingham and Cardiff will explain why it has never been more important for destinations to have a clear point of difference. Roger, Managing Partner at place brand specialists Heavenly, will set out the considerations for putting in place a compelling place proposition that inspires those businesses and people already in place and attracts those you seek.
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China consumer insights: Advice for UK brands and destinations
Wednesday, 29 July, 12 noon
As the world’s second largest economy continues to recover, the ways of selling to the Chinese consumer have changed - as have their expectations from brands. Vanessa Wu, European Director of China based specialist digital marketing consultancy Gusto Luxe will overview the key trends and what UK consumer brands and destinations should do to keep top of mind with Chinese consumers now and into the future. She will shed light on a complex picture of both buoyant recovery, how Chinese consumers are buying and their travel and tourism intentions. Vanessa is a hospitality, luxury and retail brand expert. She advises brands such as Swire Hotels, Harrods, Tourism Australia and Sotheby’s and on how to engage and sell to the Chinese consumer.
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