KAFFEINE / Events, Public Relations, Travel & Tourism

KidZania’s Spooky Season Influencer Campaign is a Halloween Hit

5 November 2021

Our influencer and press campaign for KidZania's October Halloween half-term campaign ensured the brand sold out the nine-day event, despite having no-budget for paying influencers and the ever-competitive Halloween market from family attractions across London. 

We did this by targeting our extensive network of family media and hosting eight influential instagrammers and two journalists from family focused media to preview the Season.   

Our approach delivered widespread coverage that drove awareness and ticket sales. Highlights include Instagram influencer Thedadlab broadcasting 14 three minute long stories from to his 1m followers and 18 print and online stories in publications including Secret London, HELLO!, and Junior Magazine.

This dual pronged approach will also provide additional value to KidZania over time: 

• The Instagram influencers invited received no payment but because of the way the trips were handled and their families hosted, they all built genuine relationships with KidZania which can increase over time. 
• The Instagramers’ content increased KidZania London's own following, enabling the brand to start building their relationship with new followers.
• The coverage in traditional media channels like Hello boosted brand awareness, helped KidZania’s SEO and provide a brand accreditation and halo effect – helping KidZania further establish itself as trusted, quality, attraction.  

 Our hybrid influencer and traditional media campaign strategy ensured that KidZania Spooky Season was far from ghoulish for the brand!