VIDEO: HOW TO ATTRACT SCHOOL TRIP VISITS TO YOUR ATTRACTION WITH CREATIVE EDUCATIONAL PROGRAMMES
28 November 2022
VIDEO: HOW TO ATTRACT SCHOOL TRIP VISITS TO YOUR ATTRACTION WITH CREATIVE EDUCATIONAL PROGRAMMES
In our latest Kaffeine insight session, our Client and Commercial Director Katie Blake interviews Dominic Wong, an expert on creating exciting, interactive school trip programmes.
Dominic has developed educational programmes with several diverse and top-tier attractions, including Manchester City Football Club, Blenheim Palace, Up at the O2, BBC Earth Experiences, Beano Comics, and the Etihad Museum in Dubai.
Listen to the video below as they discuss how to optimise the yield of visits, drive footfall and increase ticket sales by working with schools up and down the country.
As Dominic explains, teachers are great people for attractions to focus marketing efforts on – they bring in groups of children at off-peak times and will come back year after year once a good relationship has been established, providing a conveyor belt of fresh students.
Find out:
- How to think outside the box to link your educational programme to curriculum and make it more appealing to teachers.
- How to strategise ahead of the 2023/4 academic year, including which times of year to target, and which to avoid.
- How to reach teachers to promote your educational visits programme, from targeting key publications to organising influencer activity.
- Dominic’s advice on putting yourself in teachers’ shoes to understand what they’re looking for from a school trip.
- How to stand out in an increasingly crowded field with targeted and creative marketing strategies.
Watch the video here:
Other articles you may find useful:
- How to succeed at influencer marketing
- Why destinations should prioritise measuring joy over footfall, dwell and spend
- The power of photography for placemaking
If you need support for your educational visits marketing, get in touch with Katie Blake – katie.blake@kallaway.com.
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