KAFFEINE / Arts & Culture, Digital & Social Media, Events, Placemaking, Public Relations, Sponsorship

M&G GARDEN WINS GOLD AT THE RHS CHELSEA FLOWER SHOW

30 May 2018

For the PR campaign this year we enhanced the links between the care required to grow and nurture your garden and the similar approach to grow your finances by running a series of podcasts with personal finance specialists, Boring Money.  This attracted new listeners and took M&G’s sponsorship to new audiences.  

Other coverage highlights included BBC Radio 4’s Today Programme and Woman’s Hour, the front page of the Telegraph, a full page in the Sunday Times and FT Weekend. 

Designer, Sarah Price, impressed judges and was thrilled to win a Gold Medal for her Mediterranean-themed celebration of colour and texture, light and shadow. Her Majesty The Queen and The Prime Minister, Theresa May were visitors to the garden.  Below, watch Sarah Price talk about her inspiration for the garden.  

Read our M&G case study 

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