Kallaway helps bring Super Bowl success to Hard Rock Cafe
21 February 2020
On Super Bowl Sunday this year, Kallaway ensured the Hard Rock Cafe was the place to be for anybody in London not jetting off to watch the event at the Hard Rock Super Bowl Stadium in Miami. Tasked with driving ticket sales to the screening event, our hard-working and intelligent PR and influencer campaign publicised the second-to-none entertainment and value for money game day menus on offer.
Kallaway helped lead Hard Rock to victory, with results that saw over 110 £50 tickets sold at the new Hard Rock Cafe Piccadilly Circus venue.
To drive ticket bookings, we secured online, linked coverage in key London listings including the Evening Standard, Londonist, The Resident and City A.M.
And we ensured that the Super Bowl remained front of mind online via a social media partnership with leading young men’s lifestyle channel JOE to win free tickets to the screening.
Meanwhile, securing event attendance from leading lifestyle influencers Sam Fenton (64.2K followers) and Sam Marvin (91.5K followers) drove awareness back to Hard Rock Cafe’s channels. Between them, they posted 14 times across Instagram grid posts and stories, promoting the food and entertainment. Coverage delivered over 3,400 likes and 440 comments, leading to Hard Rock Cafe reporting an increase in followers on the night.
Narrisa O’Moore, Sales & Marketing Manager at Hard Rock Cafe, said:“Thanks again for all your hard work on the Big Game team Kallaway!”
That’s a touch down if you ask us!